The Long Game of Great Leadership: Clarity, Design, and Depth
- Zarmina Penner
- 5 days ago
- 2 min read

When I entered the business world over twenty years ago, I was overwhelmed by leadership advice. So many voices, models, and trendy frameworks told me what to do or avoid. Some sounded solid, others vague. It reminded me of food and health guidance: contradictory, ever-changing, and overwhelming. I tuned most of it out and focused on leading as best as I could.
Today, leadership advice is still abundant, perhaps even more so.
But here's what I've come to know for sure: there is no single way to lead. Each leader is unique. Many are good, but a clear pattern emerges in truly great leaders:
1. The Leader
Leadership starts within, as cliché as it may sound. Great leaders know their strengths, limits, values, and behavior under pressure. They understand the importance of working with people who complement them. Emotional maturity, learning from conflict, staying true to their values, and reflecting on them regularly make them exceptional. Leadership is hard work. Without inner work, the ego, narcissistically inclined, takes over; trust, authenticity, credibility, and connection vanish.
2. The Organization
Great leaders intentionally design organizations. They know that incentives shape behavior and that roles, responsibilities, reporting lines, processes, and quality control all matter. Without thoughtful design, dysfunction grows like mold. Getting the right people in the right roles, with purpose and alignment, is priceless. Hiring and development require far more care than we often give. Culture always reflects what we do. Talent isn't scarce; it's just usually overlooked.
3. Interactions
They create space to listen within themselves, their teams, and the organization. They understand that people constantly signal what matters: broken systems, shaky products, and bad behavior, sometimes subtly. Listening is free quality control. It reduces frustration, reveals truth, and stimulates learning.
4. Excitement
They make room for energy and excitement. People give their most precious asset, time, to organizations; they want to feel alive, creative, and part of something significant. Structure, clarity, and support make that possible. Without it, people eventually move on.
5. Deep Insights
They value the wisdom in the organization. While new ideas are vital, they don't ignore the insights and lessons that ground a company and make it distinct in a world of sameness.
I've seen great leaders live this. Most were quietly powerful. We don't celebrate the quiet ones enough.
Do you know any great leaders? What have they taught you?
P.S. In food and health, real patterns emerge, too: monitor glucose and inflammation; get good nutrition, movement, light, water, and rest.
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